Here’s How to Fix It
When was the last time you updated your LinkedIn profile? If it’s been a while, you could be missing job opportunities, professional connections, and industry recognition. Your LinkedIn profile isn’t just a resume—it’s your professional brand, and it speaks long before you do.
If your profile isn’t up to par, you may be losing more than you realize. Here’s why it matters, how you can improve, and what you need to know to stay competitive.
The Problem: Your LinkedIn Profile is Outdated
Let’s be honest: most of us create our LinkedIn profiles, then forget about them. I’m guilty of this. We may update a job title or add a few skills, but overall, it stays pretty stagnant. The problem? Recruiters and potential employers are actively searching for candidates on LinkedIn, and an outdated profile can be the reason you’re not getting noticed.
With AI-powered tools and algorithms now scanning profiles for keywords and experience, your LinkedIn page is often your first impression. If you’re not optimized for this new era, you’re leaving opportunities on the table.
Why LinkedIn Is More Important Than Ever
LinkedIn is more than a social network—it’s a search engine for professionals. Employers, recruiters, and even AI tools are scanning profiles to find the best talent. Whether you’re actively looking for a job or not, having a well-crafted, current profile can open doors you didn’t even know were there.
With AI being used to find passive candidates, recruiters are targeting professionals who haven’t even applied for a job. They’re scanning LinkedIn profiles, looking for people who fit specific roles based on their experience, skills, and career interests. The competition is tougher than ever because now you’re not just competing with those actively applying, but also those passive candidates who are unknowingly being scouted.
The Key to Being Found: Optimize with Keywords
To get noticed, your profile needs to be optimized with the right keywords—just like a website needs SEO. The job descriptions you’re targeting should guide the language you use. Review job postings in your industry and pay attention to recurring keywords. Is it “leadership,” “strategy,” or “data analysis”? Whatever it is, your profile needs to reflect those exact terms to pass through AI filters.
Step-by-Step Guide to Improving Your LinkedIn Profile
- Optimize your headline. Your headline is more than just your job title. Think of it as a personal slogan. Include industry-specific keywords and highlight what you do best. For example, instead of “Marketing Manager,” try “Strategic Marketing Expert | Driving Brand Growth Through Data-Driven Campaigns.”
- Revamp your About section. The “About” section is your opportunity to tell your story. Keep it conversational but professional. Focus on your career achievements, what drives you, and what value you bring to the table. Be sure to include keywords that match the types of roles you’re targeting.
- Update your skills & endorsements. Skills are one of the first things recruiters and AI scanners will notice. Make sure your top skills are not only relevant but also aligned with the jobs you’re aiming for. Ask connections to endorse you for those skills to boost credibility.
- Tailor your experience. Don’t just list your job titles. For each position, highlight specific achievements, responsibilities, and measurable outcomes. Numbers speak volumes, so quantify your impact wherever possible (e.g., “Increased sales by 30%” or “Managed a team of 10”).
- Request recommendations. Recommendations act like references and give you instant credibility. Reach out to former colleagues, managers, or clients and ask them to write a brief recommendation that highlights your strengths.
- Add relevant skills from job descriptions. Review job descriptions for your target roles and make sure the skills listed are in your profile. If you don’t have them listed, it’s a signal to both the recruiter and the AI that you’re not the right fit—even if you have the skills in real life.
No More Lazy, Hit-or-Miss Job Applications
A common mistake is applying to jobs with little strategy—just hoping one sticks. But today, that won’t cut it. You need to apply with precision and intention. Make sure your profile, resume, and application materials all align with the job you’re pursuing.
Stop submitting generic applications! Tailor each application to match the job description, and ensure your LinkedIn profile supports the same narrative. Companies want to know that you’re the best fit for the role, and that starts with a polished, up-to-date profile that reflects who you are today—not five years ago.
The Power of Networking—There’s No Way Around It
Networking is more important than ever, especially on LinkedIn. Engage with your network by sharing articles, commenting on posts, and reaching out to industry professionals. Join groups in your field and be active in discussions. You can’t just rely on your profile sitting there; you must actively build and nurture relationships.
Many jobs get filled through referrals. If you’re not networking, you’re missing out on those hidden opportunities. Get connected with recruiters, industry leaders, and even peers. The more visible and engaged you are, the more likely you’ll be top-of-mind for new opportunities.
Don’t Settle for Mediocre—Own Your Online Presence
In today’s competitive market, you can’t afford to have a mediocre LinkedIn profile. With AI scanning profiles, passive candidate searches, and the increased importance of networking, you need to be proactive. Take the time to optimize your profile, leverage keywords, and build meaningful connections.
Stop letting opportunities pass by. Start owning your online presence, because it’s the key to unlocking your next career move.
